This Just In


by Joy Loverde

Aspirin – you know the stuff. When you were a baby, Mom used to crush it into tiny pieces and let it dissolve in orange juice to make it easier to go down. Today perhaps you carry aspirin in your purse or back pocket to ward off a nasty headache or hangover. I just learned of a nifty new product called At Heart recently released in the market that may be of interest to you and the elderly loved ones in your life. At Heart is raising awareness of the role aspirin plays at the onset of a heart attack.

The risk for having a heart attack increases dramatically for men over 40 and women over fifty, so this gadget is a perfect gift for family caregivers to give their loved ones (and to have on hand for themselves). Think of it as a security-blanket product that in the event of a heart attack.

I’m told by the people who manufacture the At Heart product that most Americans are unaware that taking aspirin at the onset of a heart attack can keep blood from clotting and restore blood flow to the heart. When seconds count, aspirin cannot be close enough, which is why Frank Alvino, seasoned healthcare executive and serial entrepreneur, created At Heart, a unique dispenser that provides fast access to an emergency dosage of aspirin with the press of a button.

The majority of all heart attack deaths occur before a victim can get to a hospital. That’s why it’s so important to reduce risk factors, know the warning signs, and know what to do if warning signs occur.

Priced under $5 and measuring three inches long, At Heart is an inexpensive, easily portable device. So no matter where you are when a heart attack hits, you'll be protected. At Heart is not only a consumer product, but also provides an opportunity to raise awareness of heart disease. Each year about one million Americans will suffer a first or recurrent heart attack; but they do not have to be deadly. Additional lives could be saved if heart attack victims knew that an important first step is to chew aspirin.

Importantly, heart disease is not just a man's disease. In fact, coronary heart disease is the leading cause of death for American women.

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